I attended a funeral ceremony of an old man last week, many people were gathered there, few of tired because of crying and few of them have been crying without any stop. These visuals changed my mood and I joined in their sadness. I observed a young girl who was sitting in the corner and crying (I was not flirting). She was alone there and in between, she uses to smile also. I was wondered that how does it happen? I saw a smartphone in her hand and she instantly replying to someone while she cries. Her emotions had been changing according to the messages she reads/ gets. I just thought that how mobile is important for her even in such situation also. This is 21 century, Mobile has a role everywhere, that may be a funeral ceremony or birthday
celebration.
After the Funeral I just came to the railway station for getting my train to Chennai.
Every corner of the railway station I could have to see the banners like download
Railway app and avoid the queue, book your ticket on mobile, transfer the money
through mobile etc. Wherever we go, we can see banners like digital India, digital
world etc. I saw an old beggar in a railway station, he was using a smartphone, the
one who donates money uses the smartphone, the small kid uses the smartphone
as their playing toys, even we are using the smartphone. Because this can be
called Digital India.
There are many people in India who doesn’t have money to feed their hungry but
they have sufficient balance in their phone, I think we should thanks to Ambani
Jee for his Jio. One day when I was stuck on Delhi’s terrible traffic, a man with the
age of 50 - 60 begging money among the people. The funniest part was, he was
using POS for card payment. It was the funniest thing I have seen in my life
because my graduated buddy doesn’t know how to use POS.
Who comes to your mind when we hear about Digital India? Our PM Narendra
Modi. Because he made the whole country to run behind cashless economy within
a day, Nov 8. I was happy to say that my bday is on Nov 8, but because of his
terrific decision on that day, the country celebrates this day as black day.
Let me conclude, this is the digital world. Can you live a day without using a
mobile phone? I believe that is the toughest one. 3 billion people use the
smartphone in the world and every feature is available on the smartphone.
The world has been changing so it is our term to change our selves. In this digital
world, everything has changed even in the market also. It is the time for Digital
Marketing. On my coming section I will be writing about Digital marketing, So
I require your valuable comments.
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Do you think pairing this approach with ongoing analytics reviews would help refine marketing performance over time? Would be curious to hear your perspective.